Abstract
The consumption of luxury goods is complex in its essence permeate interpretation failures. In this sense the objective of this study is to describe the development and validation of a tool for analyzing the real reasons behind the decision to consume luxury products. This quantitative, descriptive study was conducted in three capitals fields, where 385 consumers of luxury goods were interviewed. Its preparation was possible because of existing studies and national and international theory, constituted from the sequential use of Exploratory Factor Analysis (EFA) and Structural Equation Modeling (SEM). The final scale consisted of 35 questions that showed good internal consistency and factorial stability. Analyses indicated that the exclusivity factor, tradition and status are key elements for the consumption of luxury, and tradition presents itself as the most important aspect in the pursuit of pleasure. The contribution of this study is to provide a tool that brings understanding to the consumption of luxury, a process fraught with opportunities for various areas of the Brazilian economy.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
