Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02651339610127220. When citing the article, please cite: Israel D. Nebenzahl, Eugene D. Jaffe, (1996), “Measuring the joint effect of brand and country image in consumer evaluation of global products”,International Marketing Review, Vol. 13 Iss: 4, pp. 5 - 22.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of Marketing Practice: Applied Marketing Science
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
