Abstract

Daugavpils (Latvia) and Narva (Estonia) are cities in the Baltic States and signifi cant cultural and economic centres of their respective countries. These cities are characterized by a minority of nationals (19.8% of residents of Daugavpils are Latvian, 4% of residents of Narva are Estonian) and a similar linguistic situation: there is a dominance of Russian in the press, television and radio, but the state language prevails in the urban language signs.The aim of the study is to analyse the linguistic and extralinguistic means used for the creation of ergonyms of educational and cultural spheres. The main criteria for the analysis are: language choice, grammatical structures, sources of precedent and semantic groups. The data for this study were collected in city websites. Some conclusions: 1) Mixed proper names (the direct name and symbolical name) prevail: in Daugavpils there are more mixed names in the fi eld of education, while in Narva there are more mixed names in the culture sphere. Onymization of nomenclature names can be observed. 2) Ergonyms are mostly created in the offi cial language. In Narva, there is explicit use of Russian (directly as the fi rst/second or third language and indirectly – in transliteration). 3) In symbolical names, there are more lexemes representing or characterizing wildlife, while in Narva also the potential of mythology, literature and cinema is used. Denotative precedent is more often found in the names of informal educational institutions and the cultural sphere, connotative precedent – in the names of kindergartens. 4) In general, it must be concluded that the specifi c things characteristic to the local environment are used more often in Narva, while respecting the unique experience of minorities.

Highlights

  • Today everybody faces the diversity of information in different types of texts

  • The unifying and identifying functions are those that are important in terms of ergonyms in educational and cultural spheres, the choice of language and source of precedent are of important extralinguistic signiÞcance

  • In the cities generally, mixed ergonyms are more common, where one of the components is a symbolic name. This type of name in the educational sphere is more frequent in Daugavpils, but in the cultural sphere they are more common in Narva

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Summary

Introduction

Today everybody faces the diversity of information in different types of texts. It is omnipresent: on television and radio, in cafes and libraries, on the internet and in the city streets. The name of educational and cultural establishment is a text consisting of one word or combination of words – ergonym (Superanska, 1973; Jemeljanova, 2007; Bušs, 2013). It often consists of a proper noun and a nomenclature noun. Even other communication modes have a signiÞcant role, such as symbols, images and Þgures etc., nonverbal signs that complement verbal information

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