Abstract
The purpose of this study is to present useful academic and practical implications for the tourism industry by discussing the relationship between tourism motivation and tourism attitude applying ERG theory after COVID-19 and empirically examining the effect on tourism preference types through these factors. First, based on the ERG theory, it is intended to find out people’s internal desire for tourism motivation and to examine how tourism motivation affects tourism attitudes through theoretical considerations. Second, through these factors, the influence on the type of tourism preference is analyzed and the preference and change of people’s tourism form after COVID-19 is identified. Third, if the results of this study can identify the internal tourism motivation and psychological needs of local people and travel in the future, the tourism industry can be used as basic data for management activities such as developing tourism products and establishing promotional strategies according to people’s internal needs.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
