Abstract
Tourism has been featured as a rapidly growing industry with excellent opportunities for business development. There are several success factors which determine the growth of the tourism promotional endeavors of the hotels. This chapter evaluates four of the key success factors related to web based tourism promotion: trust, electronic service quality, usability and accessibility. The theoretical models available for measuring the aforementioned success factors are evaluated along with the survey on the development of research activities in these four fronts. The theoretical frameworks within each concept categories are compared and contrasted to infer the competitive advantage of each model in modeling web based tourism promotion activities. Finally, the conclusions are made on the basis of the analysis undertaken on the conceptual models in each of these categories.
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