Erasing Futures: Ethics of Marketing an Intoxicant to Homeless Children

Abstract

This research draws upon the classical frameworks of consequentialism and Kantian ethics to address the problem of business ethics examined in this study. Critically unraveling the linkages between consequentialism and neoliberalism, we support the Kantian framework for addressing the ethical lacuna presented in this research. In examining consumption of correcting fluid as a stimulant by homeless children, we argue that the profit imperative guiding the marketing strategies of the retailers and the largest producer of this product should be institutionally checked. Furthermore, drawing attention to the socio‐economic context of this consumption practice, we highlight the shortcomings in the current neoliberal order which are contributing to this form of deviant behavior.