Abstract
Digital communication era has impacts on the life, one of them is in the world of marketing communications. Based on data obtained, it was started in the end of 2016 to early 2017 that became the beginning of the turmoil of the modern retail market. One by one the modern retail market fell because modern society was not only to want comfortable shopping activities and places, but also practical and efficient. This was offered by online shopping, a lot of benefits coulbe be gains, such as making people prefer to online shopping activities rather than shopping conventionally. There were many benefits that offered by online shopping, the modern retail market should anticipate and implement several programs to maintain its existence in the market. It aims to make the life of the modern retail market more exist. In the era of the development of digitalization of communication needs alternative way to anticipate unexsistansion in society. So, that was no longer the process of fall of the conventional market in the digital era.
Highlights
Pertumbuhan globalisasi yang cepat mengakibatkan era digital sedang berlari kencang, salah satunya dipertegas dengan menjamurnya pasar online yang mengakibatkan pergeseran selera berbelanja masyarakat
It was started in the end of 2016 to early 2017 that became the beginning of the turmoil of the modern retail market
One by one the modern retail market fell because modern society was to want comfortable shopping activities and places, and practical and efficient
Summary
Abstrak Era komunikasi digitaliasasi berdampak pada berbagai sendi kehidupan, salah satunya dalam dunia komunikasi pemasaran. Berdasarkan data yang didapat, mulai akhir 2016 hingga awal 2017 menjadi awal gejolak pasar ritel modern. Satu per satu pasar ritel modern jatuh karena masyarakat modern tidak lagi menginginkan kegiatan belanja dan amna yang nyaman, tetapi juga praktis dan efisien. Ini ditawarkan oleh belanja online, berbagai manfaat yang didapat, membuat orang lebih memilih aktivitas belanja online daripada berbelanja secara konvensional. Di balik banyak keuntungan yang ditawarkan belanja online, pasar ritel modern harus mengantisipasi dan melakukan beberapa program untuk menjaga eksistensinya di pasar. Ini bertujuan untuk membuat kehidupan pasar ritel modern lebih lama. Di era perkembangan digitalisasi komunikasi harus bebrapa alternatif untuk mengantisipasi emundurannya di masyarakat. Sehingga tidak lagi proses jatuhnya pasar konvensional di era digital. Kata Kunci : era digitalisasi, pemasaran online, pasar
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