Abstract
PurposeThis paper aims to provide a reflection on using Faff’s (2016) pitching template to design and present a genuine research pitch.Design/methodology/approachAs this is a Pitching Research Letter, there is only a suggested methodology which has not yet been used.FindingsAs this is a Pitching Research Letter, there are no findings.Originality/valueIt speaks to the journey of the pitch, a series of iterative processes from inception, the initial discovery of the research idea; to conclusion, delivering the pitch to a learned audience and receiving valuable feedback to develop and advance it.
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