Epistemology and ontology as dialectical modes in the writings of Kenneth Burke

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This essay maintains that a major shift has occurred in how Kenneth Burke explains symbol‐using. While previously viewing rhetoric as predominantly epistemic, since 1968 Burke has examined human communication as both ontological and epistemic. It is further posited that Burke's conception of symbol‐using is now dialectical, with both ontological and epistemic perspectives simultaneously cast as governing the symbol‐using process. Implications of this epistemic‐ontological view of symbol‐using are outlined for the functions of rhetoric, understanding of Burke's theory of communication, the long‐term effectiveness of Burke's concepts and methods, the literal functions of symbol‐using, the study of mediated communication, reconceiving the definition of a symbol, and for ideological and postmodern criticism.

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Negotiating Family Models in Jamaican Literature: Class, Race, and Religion
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  • Henning Marquardt

IntroductionFAMILIES ARE ESSENTIAL CONSTITUENTS of most societies. However, families vary so much that it is impossible to give a clear definition. This is the case because they are constructed units that are influenced by different agents or groups of agents. They define, among others, the type of partnership, role allocations, and the number of children. In a colonial context, distinct family models and their representatives frequently come into contact, since very different agents and ideas meet in this field. These encounters are aesthetically represented in literature, which negotiates family forms and explores them in fictional realities.This essay will analyse family depictions in two Jamaican texts, Tom Redcam's Becka 's Buckra Baby: Being an Episode in the Life of Noel1 (1903) and Claude McKay's Banana Bottom (1933). The two novels are set in the early 1900s and explore the colonial encounter of European and African people in post-abolition Jamaica. In doing so, they are, among other things, concerned with cultural aspects of this encounter, such as Christianity and Obeah, as well as with race and class aspects and the resulting power-relations. My analysis of the literary family constructions will show that the texts link questions of culture, race, and class through representations of families. I will furthermore argue that the texts foreground the role racialized class plays in tiie colonial situation through its tight connection to cultural issues in the texts, not only in relation to generalizing concepts of national cultures but also with respect to race and ethnicity.Cultural ExchangeTo prove my thesis statement, I want to draw on Peter Burke's concept of cultural exchange. Burke is a British historian who is mainly concerned with Renaissance social history. He analyses history in terms of the exchange of cultural goods. Applying a broad definition of culture, his micro-historical approach focuses on contact and transfer of traditions, objects, and attitudes by individual agents.2 Burke describes a number of categories which can be used for analysing the historical situation. These categories include objects that are exchanged, products that are created through the intake and fusion of the received objects, and the agents who perform this exchange. Burke concentrates on the contact that takes place between cultures which are represented by individuals or small groups. He thus uses culture in two different ways; as a more or less national, uniform category to identify the agents and as an umbrella term for the objects and products of the exchange.In his recent survey Cultural Hybridity (2009), Burke devotes a brief passage to the role that class might play in cultural exchange. Without going into too much detail, he acknowledges the importance of inter-class exchange within one culture.3 What I want to add to his theoretical framework is the consideration of class aspects not only within one cultural context but also in inter-cultural encounters. Furthermore, I will equally consider race as a category of cultural exchange because race is essential to analyse the Caribbean with its history of slavery. However, it does not feature in Burke's theory due to his European topic of research. In fact, a joint consideration of both categories, race and class, is necessary for analysing cultural exchange in the Caribbean, since race is closely connected to class in the colonial context. The US-American historian Frederick Cooper, among others, works out that global slave trade and plantation economies fostered the interlinked develop- mente of social differences in the Caribbean that can be analysed with the help of the categories of race and class.4In my analysis of cultural exchange, I will not focus on national cultures as an analytical category as suggested by Burke. Rather, I will break down what Burke calls cultures into race-, class-, and religion-specific ideologies that I take as influences on family representations. …

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Kenneth Burke's concept of motives in rhetorical theory
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Maps and Civilization: Cartography in Culture and Society by Norman J. W. Thrower
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Technology and culture Book Reviews 979 New York. Her book Motherhood Lost: Cultural Constructions of Pregnancy Loss in the United States will be published by Routledge. Maps and Civilization: Cartography in Culture and Society. By Norman J. W. Thrower. Chicago: University of Chicago Press, 1996. Pp. xiii+326; illustrations, tables, appendixes, notes, index. $55.00 (cloth); $17.95 (paper). As a brief, one-volume survey of cartography in Western Europe and North America, this book provides an accessible introduction to a subject that remains as unfamiliar as it is interesting to nonspe­ cialists. The map as an artifact and document has an intrinsic at­ traction quite apart from its utility. Norman J. W. Thrower explains that “the theme of this book is to show how the map reflects society and culture” (p. 198). But the changing relationship between maps and society is merely evoked, not explored. This book is a revision of Thrower’s Maps and Man (Englewood Cliffs, N.J., Prentice-Hall, 1972), with additional material and notes to reflect research in the history of cartography in the intervening years as well as advances in cartography itself, principally associated with computers. Both books are essentially a chronological presenta­ tion of the main innovations in cartography, as regards both specific conventions (symbols, projections, etc.) and map types (topo­ graphic, national survey, thematic, etc.). This is useful, but the orga­ nization is sometimes difficult to follow, as seemingly unrelated top­ ics succeed each other in a chapter simply to fit the information in. There is also some repetition in the chronology, as it is not possible to treat all the developments affecting different aspects of cartogra­ phy in the same period altogether. Thus, it is up to the reader to consider how and why different types of maps or different conven­ tions evolved in relation to each other. Readers of T&Cwould note that Thrower has very little to say about instruments and technolo­ gies used in gathering information to make maps and in producing them. The relationship among map design, map use, and map pro­ duction is almost entirely neglected. In the quarter-century since Maps and Man appeared, the history of cartography has emerged as a distinctive field on its own. The multivolume History of Cartography being produced by the University ofChicago Press under the editorship ofDavid Woodward is possible only because the quantity and quality of scholarship have advanced so far. Fundamental to the development of the field in recent years has been an effort to analyze and explain the relation between carto­ graphic developments, on the one hand, and social, political and cultural trends, on the other. This difficult undertaking, which owed much toJ. B. Harley, Woodward’s coeditor until his untimely death 980 Book Reviews TECHNOLOGY AND CULTURE in 1992, engaged historians of cartography with communications theory, postmodernist criticism, semiotics, and much else. Taken to­ gether, these approaches have compromised the idea that scientific objectivity and technical prowess are the principal criteria by which cartographic advances should be judged. But these have remained Thrower’s standards. Although he cites works in the “new” history ofcartography, there is little evidence that he has tried to apply their insights to his historical narrative. Historians of technology might wish to reflect upon a comment by the author concerning the relation between practice and study. In a footnote, Thrower observes that “many who have written on the history of cartography have never actually made an original, pro­ fessional map, which is rather like passing a written driving test with­ out being able to operate a car” (p. 261, n. 7). As if to balance his remark, Thrower also observes that cartographers “are frequently so involved with a few cartographic techniques as not to be able to comprehend the larger field.” But the thrust of his remarks is to suggest that cartographers are perhaps better equipped than histori­ ans to write the history of their field. This argument is too familiar to readers of these pages to merit further comment. Taken to an extreme, it will result in the emptying out of history, with every craft telling its own story. If maps are about space and history is about time, both are...

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  • Bryan Crable

In the wake of Kenneth Burke's death in 1993, a branch of rhetorical scholarship shifted its focus, away from the Burkean system to consideration of Burke himself. In Burkean parlance, we might describe this as a move away from Burke's writings, and toward KB, the man behind the corpus. Consequently, collections of Burke's correspondence have appeared (e.g. Jay; Reuckert, Letters), adding to the portrait provided by historical scholarship on his writings (e.g. Williams; Reuckert, Kenneth) and the first volume of a biography tracing his life and work (Selzer). However, as Burke himself would remind us, this simple narrative is not sufficient; it's more complicated than that. The decade since Burke's passing has witnessed another trend: scholarship that promotes the relevance of Burke's texts for the study of contemporary rhetoric and social change. In short, these works agree that, over a century after his birth, Burkean scholarship matters, there is something at stake in our readings of Burke. This review accordingly considers five texts from the past ten years exemplifying this second trend, all of which share a central thesis: Burke's perspective on symbolic action allows him to uniquely address the interlinked processes of public argument and social change. These works also face a common dilemma: how can one summarize a scholar whose works span five decades, and are notoriously difficult to reconcile? Stephen By grave's Kenneth Burke: and Ideology, the earliest text considered here, explicitly abjures the introduction of Burke as a whole, leaving such work to others. Instead, Bygrave's reading of Burke's work centers around a single concept-ideology-and its relationship to rhetoric: Rhetoric and ideology are not the same thing, but the latter is not to be understood without the former, and his demonstration of this is one way in which Burke is vitally exemplary (7). Burke's utility to ideology critique rests on two central features of his theory of rhetoric. First, according to Bygrave, Burke recasts rhetorical theory by directing our attention to the workings of strategy (e.g. 30-34, 107-110). Drawing heavily on Burke's Philosophy of Literary Form, Bygrave asserts that Burke rejects representation in favor of strategic action, language as sizing up, accounting for, and adequately (or not!) responding to changing natural and discursive contexts. Second, and equally important, Burke's focus upon the interrelated terms of action, motive, and substance results in both a critique of essentialism and a new link between rhetoric and ideology. Burke's interrelated notions of action and constitution, Bygrave argues, show us that any appeal to the ground of an act--that is, any appeal to the act's basis, motivation, or cause--simply hearkens back to other, previously-accepted acts. Simply put, Burke's rhetorical theory recognizes not only constitutional acts, but the constitutions beneath these constitutions, which rest, in turn, on further constitutions. As a result, the Burkean critic is primed to inquire beneath the sedimented foundations of acts, to recognize the political (and never-ending) process of interpretation that results in the taken-for-granted grounds of symbolic action (e.g. 15-17, 91-94). Bygrave thus celebrates Burke's insight and his methodology as the basis for a revitalized ideological critique, one that heralds public argument as a strategic site of contestation, of the rhetorical challenge of institutional legitimacy. Published just three years later, Robert Wess' Kenneth Burke: Rhetoric, Subjectivity, Postmodernism offers a strikingly similar assessment of Burke's relevance to debates over both ideology and subjectivity. However, Wess presents his argument via a narrative of sorts, one that tracks Burke's entire career, from Counter-Statement to The of Religion. Burke's thought, on Wess' account, is a movement away from an early essentialism (Counter-Statement through Attitudes Toward History), toward a mature focus on language as symbolic action-a view that results in central insights on the rhetorical process of constitution, both of ideological formations and individual identities (the Grammar and of Motives). …

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  • Paul Akinmayowa Akin-Otiko + 1 more

Drawing insight from Toyin Falola’s call for African scholars to Africanize knowledge, this article argues for reviewing the digital technological tools used for African Studies research to process and present African data properly. To achieve this, the inadequacies of digital humanities (DH) for specific areas of African Studies will be highlighted, especially in the deployment of digital humanities tools. The major challenge is the distortion and constraint experienced in processing and presenting research through DH means of translation and communication. The article argues that such technological limitation has its root in the incompatibility of the epistemological frameworks within which those digital tools were developed. The article discusses Ojú lòrówà (‘discussion is in the eye’), that is, ‘communication takes place when we see physically’ – a theory of communication in African society used as a model to highlight the importance of African context to African scholars in their exploration of African history, technology, culture, philosophy and tradition. The indigenous theory is an appropriate model for developing digital and virtual software for African scholars in human communication. The article concludes by urging scholars in African Studies to ensure that the digital tools employed in African Studies can collect data and process and present data adequately without losing the original meaning or sense.

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Communication, Truth, and Society
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Previous articleNext article No AccessCommunication, Truth, and SocietyRichard McKeonRichard McKeon Search for more articles by this author PDFPDF PLUS Add to favoritesDownload CitationTrack CitationsPermissionsReprints Share onFacebookTwitterLinkedInRedditEmail SectionsMoreDetailsFiguresReferencesCited by Ethics Volume 67, Number 2Jan., 1957 Article DOIhttps://doi.org/10.1086/291096 Views: 17Total views on this site Citations: 26Citations are reported from Crossref Copyright 1957 University of ChicagoPDF download Crossref reports the following articles citing this article:Melissa Brunner, Rachael Rietdijk, Leanne Togher Training Resources Targeting Social Media Skills to Inform Rehabilitation for People Who Have an Acquired Brain Injury: Scoping Review, Journal of Medical Internet Research 24, no.44 (Apr 2022): e35595.https://doi.org/10.2196/35595Robert T. 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Hauser Philosophy and Rhetoric: An Abbreviated History of an Evolving Identity, Philosophy & Rhetoric 40, no.11 (Jan 2007): 1–14.https://doi.org/10.5325/philrhet.40.1.0001Gerard A. Hauser Philosophy and Rhetoric: An Abbreviated History of an Evolving Identity, Philosophy & Rhetoric 40, no.11 (Jan 2007): 1–14.https://doi.org/10.2307/25655254Robert T. Craig Communication Theory as a Field, Communication Theory 9, no.22 (May 1999): 119–161.https://doi.org/10.1111/j.1468-2885.1999.tb00166.xGerard A. Hauser Vernacular dialogue and the rhetoricality of public opinion, Communication Monographs 65, no.22 (Jun 2009): 83–107.https://doi.org/10.1080/03637759809376439Gerard A. Hauser On publics and public spheres: A response to Phillips, Communication Monographs 64, no.33 (Jun 2009): 275–279.https://doi.org/10.1080/03637759709376421Lawrence J. Prelli Empirical Diversity, Interdependence, and the Problem of Rhetorical Invention and Judgment: The Case of Wife Abuse Facts, Communication Theory 6, no.44 (Nov 1996): 406–429.https://doi.org/10.1111/j.1468-2885.1996.tb00139.xAndrew Kaplan CONVERSING ABOUT CHARACTER: NEW FOUNDATIONS FOR GENERAL EDUCATION, Educational Theory 45, no.33 (Sep 1995): 359–378.https://doi.org/10.1111/j.1741-5446.1995.00359.xDavid Douglas Dunlap The conception of audience in Perelman and Isocrates: Locating the ideal in the real, Argumentation 7, no.44 (Nov 1993): 461–474.https://doi.org/10.1007/BF00711062Craig R. Smith, Paul H. Arntson Identification in interpersonal relationships: One foundation of creativity, Southern Communication Journal 57, no.11 (Apr 2009): 61–72.https://doi.org/10.1080/10417949109372851Donal Carbaugh Communication and cultural interpretation, Quarterly Journal of Speech 77, no.33 (Aug 1991): 336–342.https://doi.org/10.1080/00335639109383965Donal Carbaugh Comments on “culture”; in communication inquiry, Communication Reports 1, no.11 (Jan 1988): 38–41.https://doi.org/10.1080/08934218809367460 References, (Jan 1987): 341–353.https://doi.org/10.1016/B978-0-12-407470-5.50032-3NORMAN E. FONTES, JENNIFER L. SHELBY, BARBARA O'CONNOR A Structural–Functional Model of the Message–Attitude–Behavior Relationship, (Jan 1980): 303–317.https://doi.org/10.1016/B978-0-12-199760-1.50015-7Gerard a. Houser Searching for a bright tomorrow: Graduate education in rhetoric during the 1960s, Communication Education 28, no.44 (May 2009): 259–270.https://doi.org/10.1080/03634527909378366DAVID R. BRANDT ON LINKING SOCIAL PERFORMANCE WITH SOCIAL COMPETENCE: SOME RELATIONS BETWEEN COMMUNICATIVE STYLE AND ATTRIBUTIONS OF INTERPERSONAL ATTRACTIVENESS AND EFFECTIVENESS, Human Communication Research 5, no.33 (Mar 1979): 223–226.https://doi.org/10.1111/j.1468-2958.1979.tb00636.xC. Jack Orr How shall we say: “Reality is socially constructed through communication?”, Central States Speech Journal 29, no.44 (May 2009): 263–274.https://doi.org/10.1080/10510977809367986Peter R. Monge The systems perspective as a theoretical basis for the study of human communication, Communication Quarterly 25, no.11 (Jan 1977): 19–29.https://doi.org/10.1080/01463377709369244Thomas B. Farrell Knowledge, consensus, and rhetorical theory, Quarterly Journal of Speech 62, no.11 (Jun 2009): 1–14.https://doi.org/10.1080/00335637609383313Paul N. Campbell Communication aesthetics, Today's Speech 19, no.33 (Jun 1971): 7–18.https://doi.org/10.1080/01463377109368984J. Vernon Jensen An analysis of recent literature on teaching ethics in public address, The Speech Teacher 8, no.33 (Sep 1959): 219–228.https://doi.org/10.1080/03634525909377022

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