Epilogue: ‘Mummy Maybot’: a new age of authoritarian neoliberalism

Abstract

This book has examined the good parenting scripts emerging from popular culture, policy discussion, public debate and across media, and how these scripts have championed affluent, ambitious and aspirational maternity in particular, and created and sustained a vocabulary of ‘individual responsibility’ and ‘hardworking families’. It has also discussed how neoliberalism co-opted liberal feminism and has highlighted increasingly unsympathetic and lurid portrayals of poverty, as well as the rising resentments over social security that they animate. This epilogue discusses the rise of a new trans-Atlantic age of neoliberal authoritarianism in Britain under the government of Prime Minister Theresa May, focusing in particular on her early commitments to ‘just about managing’ families (JAMs) and her initiatives aimed at containing resentments about austerity and the crushing material privations caused by the retrenchment of the welfare state.