Epics as cultural commodities: Comics books of the Ramayana and the Mahabharata

Abstract

This article looks at the transformation of comic book adaptations of the Indian epics from Amar Chitra Katha ( ACK) to present-day representations. The overarching thrust of the article is to assess the stature of comic books as cultural “products” and to examine the ways in which culture, religion, politics, and industry entwine. The essay also works to interpret the trends and reasons behind the iconographic transition of comic books, the publication politics which underlie their production and dissemination, and their status as cultural commodities. Subgenres of comics which could be variously categorized as cyberpunk, post-apocalyptic, or superhero styled comics, and evidently have a niche market or readership, are being held as blueprints for oversimplified transference of what has been widely accepted as the “core” story of the Ramayana and the Mahabharata. Therefore, I also argue that contemporary visual culture in the domain of comic books has seen a gradual shift from ACK’s knowledge-based conservative pedagogy to a more globalized entertainment-oriented, market-centred strategy.