Abstract

Despite the steep increase in Facebook Stories users, there is scant research on this topic. This study compared the associations of frequency of Stories update, frequency of news feed updates, time spent reading Stories, and time spent reading news feeds, with regard to social media addiction, narcissism, and positive affect in college students. We recruited a sample of 316 college students from Taiwan. The analytical results show that Facebook Stories are more addictive and provoke more positive affect than conventional news feeds. Moreover, only usage behaviors associated with Stories predict narcissism. This study also found that the prediction of news feeds with regard to addiction, narcissism, and positive affect also seems to be diminishing and is being replaced by those of Stories. Future studies on the psychological consequences and predictors of social media usage should regard Stories as a crucial variable.

Highlights

  • Facebook Stories are ephemeral, short user-generated photo and video collections that display shared content for a limited period of time [1]

  • This study discovered that some Facebook usage behaviors are associated with social media addiction

  • This study found that Stories usage behaviors have greater prediction with regard to social media addiction than news feeds usage behaviors

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Summary

Introduction

Facebook Stories are ephemeral, short user-generated photo and video collections that display shared content for a limited period of time [1]. Stories offer a news feed that relies on visual rather than written information. Ephemeral social media, such as Facebook/Instagram Stories or Snapchat, have become the primary usage behavior on social networking sites (SNSs) [1,2]. Despite the steep increase in Facebook Stories users, there is scant research on this topic. With their unique functions, Facebook Stories have a unique charm for users [1,2,3].

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