Environmentally friendly cycling habit behaviour: could social influence, hedonic motivation and psychological needs develop it?

Abstract

The COVID-19 pandemic has created new habits for the people of Indonesia. Cycling has become a more popular habit and hobby in some society members during mandatory work from home. Self Determination Theory, which explains the human motivation, personality development, and behavioural self-regulation, will be used in this research context to develop a research model. This research examines how hedonic motivation and psychological needs as inner resources for behavioural decision making and social influence as external coercion influences environmentally friendly behaviour. We used multiple regression analysis and found that hedonic motivation and psychological needs influence environmentally friendly behaviour. It can be concluded that environmentally friendly behaviour is more straightforward to develop with inner motivation than external coercion.