Abstract

This paper investigates the online discourses on "sustainability" and explores how environmental sustainability has been constructed within the Saudi online discourse. In doing so, the study focuses on the potential of the Saudi Green Initiative (SGI), along with Green Riyadh and King Salman Park, to promote sustainability awareness in the kingdom. The corpus of the study comprises news articles and Twitter hashtags. In addition, the study uses corpus-based discourse analysis to examine the keyness and intertextuality. The results of the study convey a contextualized national identity while communicating internationally within discursive circles. It is also identified that interdiscursivity is central in the corpus, although the discourse of action especially dominated other smaller discourses, such as consequences/risks, economy, and tourism. The results also indicate the prominent construction of officials, which could be linked to the dynamics of change in the Saudi scene. Finally, the study emphasizes the action-oriented nature of such discourse while drawing attention to some of the challenging issues to long-term advocacy in the country.

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