Abstract

The actual and virtual realms in the present economies are expending to respond well to technological evolutions. In fact, the emergence of fourth industrial revolution has stimulated the organization to adopt innovations in the production and process with extensive integration of eco-friendly practices to ensure sustainability. The automation of work and emerging digitalization is known as the fourth industrial revolution. This industrial revolution has several effects on person's career involvements. Still, the past literature in careers research and vocational psychology has been surprisingly quiet on this pattern up until now. In this regard, the present study examines the impact of industrial revolution factors on environmental and economic performance in manufacturing SMEs in Malaysia. The results of structural equation modeling confirm that green product innovation and green process innovation have positively and significant impact on project innovation. Moreover, the results further confirm that project innovation has positive and significantly impact on economic performance and environmental performance. Finally, economic and environmental performance have a positive and significant impact on competitive advantage. Therefore, it is recommended that fourth industrial revolution factor is a source to enhance the economic and environmental performance of the firm which ultimately leads the competitive advantage.Keywords: Projection innovation, process innovation, environmental performance, competitive advantage, SME's, MalaysiaJEL Classifications: Q55, Q50DOI: https://doi.org/10.32479/ijeep.8281

Highlights

  • Technological innovations have opened the doors of progressive business operations and extensively began to be adopted in numerous economies

  • The horizon of this approach relies on integrating technical expertise of production, process, virtual services and automations to offer the junction of technologies which is renowned in modern time by the name of forth industrial revolution (4IR)

  • Focusing on the convergence of environment friendly managerial strategies along with the adoption of inventive technologies, the current study aims to identify the influence of green product and process innovations (PCIs) to impact green project innovation (PRI) in Small and medium enterprises (SMEs) in Malaysia

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Summary

Introduction

Technological innovations have opened the doors of progressive business operations and extensively began to be adopted in numerous economies. The evolution of technological advancements has highlighted the assimilation of virtual and actual technologies that enables the improved quality and value addition by transforming the manufacturing and processes involved in offering goods and services (Maynard, 2015; Andrade and Fiamenghi-Jr, 2018). The horizon of this approach relies on integrating technical expertise of production, process, virtual services and automations to offer the junction of technologies which is renowned in modern time by the name of forth industrial revolution (4IR). It is designed to foresee the changes in the process and production of the goods to provide

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