Abstract

This research delves into the imperative of sustainable building materials, spurred by the ecological fallout from traditionally mined construction methods that inflicted harm on our shared ecosystem. As the 21st century dawned, a heightened consciousness necessitated a paradigm shift toward innovative and sustainable construction approaches, particularly in the dynamic urban landscape of Bangalore, a tier I city. The crux lies in harnessing smart, renewable, and bio-based materials, endowed with the dual prowess of carbon reduction and absorption across their lifecycle. However, the journey towards ecofriendly construction encounters barriers, ranging from limited material understanding to standardization dilemmas, the entanglement of multiple decision-makers, fiscal demands, perceived risks, and the pervasive influence of societal dynamics. Within this maze, we examine the role of green consumption goals as an instrumental variable to overcome these obstacles. Employing a carefully constructed questionnaire, data originates from 289 respondents within the construction sector in Bangalore and judgement sampling technique is used. The data are analysed using chi-square, ANOVA, correlation analysis, multiple regression. The finds showed that 38% agreed that their building material purchase decisions were influenced by social groups, while only 15% believed their decisions were unaffected by social group influence. As per Duncan Multiple Range Tests (DMRT), age plays a role in shaping individuals' perspectives and preferences related to sustainable construction practices. In summation, this exploration vigorously advocates for the expeditious adoption of sustainable construction practices, spotlighting the salience of green consumerism as an indispensable agent of change. The narrative converges on the imperative for a recalibration towards intelligent, sustainable practices a trajectory indispensable for forging an environmentally fortified future.

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