Abstract

This study analyses the relationship of environmental sustainability and the corporate social responsibility (CSR) of business schools by using the partial least squares structural equation modelling (PLS-SEM) empirical approach on a sample of 338 students from South East Europe. In support of the extant theory of responsible management education, emphasizing the transdisciplinary relationship between the Ethics, CSR, and Sustainability (ERS) domains, we found a direct relationship between environmental sustainability and CSR of business schools. However, we empirically verified a path of indirect effects at the institutional level, starting with the idealism of individual students, leading to the CSR institutional involvement of a business school, mediated by its environmental involvement. Provided that the idealistic individuals might be driving the functioning of the individual responsible management education and its domains, we propose the existence of a potential halo effect ('ERS halo effect'), which has already been described and verified in the corporate sector. We believe that its dynamics, based on the biased assessment of a single business school ERS domain, with its outcomes reflected in the other domains, should be further explored in different institutional and cultural environments.

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