Environmental Retail Projects In Russia

Abstract

The article touches upon the problems of implementation of environmental actions and projects as a factor in the corporate social responsibility of the company. Based on the study of the companies experience operating in the Russian Federation, the main directions of retail chains environmental activities are highlighted. Environmental campaigns examples and retailers' projects implemented over the past three years are given. Among the participants in such events were the retail chains Pyaterochka, Lenta, M.Video, Eldorado, mobile operator Tele-2, Nespresso, IKEA. The interest in such events on the part of consumers is analyzed. An example of the dynamics of the volumes of raw materials accepted by an ordinary Russian company for recycling from the population during 2019-2020 is considered. Based on statistical data, it is concluded that an increase in the share of the population realizing the importance of environmental projects, separate waste collection, processing and recycling of resources is made. It is noted that at present environmental friendliness is not a key factor in shaping consumer preferences. An interpretation of the observed trends is given. The importance of environmental business initiatives from the point of view of state policy was noted, as evidenced by the tasks of the national project Ecology. The measures of state stimulation of business to participate in environmental projects are indicated. The conclusion is made about the prospects of including the ecological component in the marketing strategy of the enterprise.