ENVIRONMENTAL RESPONSIBILITY OF THE CROATIAN RETAILING

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As the population as well as their consumption continues to increase, the increasing stress has been made on environmental responsibility of companies at the local and global level. Therefore, severe stress is putting on the limited available resource base and it is resulting in mounting waste discharges to the environment. As the most crucial link between suppliers and consumers, retailing could contribute in effecting the global shift to corporate environmental responsibility. Retailers can control and manage their own environmental and social impacts through implementing environmental management systems for energy/water conservation, waste management, logistics, recycling programs, etc. They can influence their suppliers to produce in a more sustainable manner and encourage them to develop eco-friendly products. Additionally, they can encourage consumers to purchase eco-friendly products as well as provide advice on the use and disposal of the products and offer facilities and services such as take-back systems for batteries, reusable bags, etc. Retail companies have realized the importance of the environment, as increasingly reflected in their strategies and daily business operations. Therefore, an increasing number of retailers are publishing Sustainability Reports in addition to their annual reports. The main purpose of the paper is to explore aspects of environmental responsibility in the Croatian retail industry. These include reducing energy consumption, waste management and recycling, carbon dioxide emissions, etc. As there is a lack of literature on the environmental performance in the Croatian retailing, the goals of the paper are also to bridge a gap in the research literature about the environmental issues and to give a brief description of the situation in the Croatian retailing. The research is based on secondary (desk) and primary (field) research. Within the framework of secondary research, the relevant domestic and foreign literature with the topic of environmental responsibility was used. Within the framework of primary research, the study on the sample of 60 retailing managers was conducted. Statistical data analysis was done using SPSS 13.0. The research instrument was a questionnaire containing questions related to the environmental area focused on recycling programs, energy consumption and emissions, water consumption, waste, health and safety of children, genetically modified food, packaging, etc. The findings of the papers suggest that some retail companies have made significant improvements in environmental responsibility, but others still demonstrate mediocre environmental responsibility. They acknowledge that they are indirectly responsible for the environmental impacts of the produce and products in which they trade. For this reason all of them implement HACCP system of Food security management which provides health food across all supply chain. Also, they have waste management strategies in place. The findings reveal that the process of retailing internationalization and media coverage increased efforts of retail companies operating on the Croatian market to demonstrate environmental responsible behaviours. The results indicate that retailers are concerned about investigated aspects of environmental performance but there is still room for improvement.

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  • Research Article
  • 10.14712/18023061.669
Integrating Education and Responsibility: Enhancing Carbon Neutrality through CSR, EnEd, and USR Synergies
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  • Envigogika
  • Saurav Bhattacharya

This article explores the dynamic relationship between Corporate Social Responsibility (CSR), Environmental Education (EnEd), and carbon neutrality in the industrial sector, with a special focus on the enhancing role of University Social Responsibility (USR). Through a detailed analysis of various case studies, we examine how integrated CSR and EnEd approaches contribute to effective carbon-zero/negative initiatives. The study employs a mixed-methods approach, incorporating both qualitative and quantitative data, and includes insights from a comprehensive literature review of USR case studies focused on environmental sustainability. Findings reveal that EnEd significantly influences CSR strategies, which in turn impact carbon neutrality efforts. The introduction of USR is proposed as a key component to strengthen this sequential link, fostering a more holistic approach to sustainability. Novel recommendations for future academic research and strategic directions are presented, emphasizing interdisciplinary studies, technological integration in sustainability efforts, and the importance of aligning educational initiatives with corporate environmental goals. The article contributes to the ongoing discourse on CSR and EnEd’s role in achieving environmental sustainability, highlighting the need for collaborative efforts between academia, industry, and policymakers in fostering a sustainable future.

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  • Cite Count Icon 1
  • 10.1108/978-1-78714-499-620171001
The Basic Postulates of the Green Image of a Country: The Case of Croatia
  • Oct 13, 2017
  • Sanda Renko + 2 more

A country image is a generic construct created by a wide range of factors as representative products, national characteristics, economic and political backgrounds, history and traditions. In times when environmental protection and performance have become two of the world’s most important priorities, such a general view of a particular country should include green dimensions as well. Literature review suggests a lack of literature on the coexistence of country image and green orientation. The goal of the chapter is to bridge the gap in the research literature about the green image of a country and to explore the level of awareness of its existence among tourists. Therefore, after secondary (desk) research, primary (field) research in two stages was conducted. Both qualitative and quantitative techniques were used in both stages. Firstly, group interviews were conducted among tourists in the capital of Croatia. Then, a survey was carried out with 250 tourists who shared their perception of the environmental practices in Croatia. The research results indicate that Croatia has a green image mostly because of its unspoiled nature and natural food assortment. However, the implementation of environmentally responsible activities is lacking, especially those related to waste and energy management, as well as fundamental knowledge and experience of Croatian citizens on how ecological awareness contributes to higher quality of life.

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  • Cite Count Icon 90
  • 10.1108/scm-04-2017-0133
Green supply chain management in food retailing: survey-based evidence in Croatia
  • Feb 12, 2018
  • Supply Chain Management: An International Journal
  • Kristina Petljak + 4 more

PurposeGreen supply chain management (GSCM) research is so far dominated by studies focusing on manufacturing companies, while research on retailers is missing. The purpose of this study is to assess the interaction between green in-store activities (environment-related infrastructure and retail in-store processes), GSCM and environmental and economic performance outcomes.Design/methodology/approachThe paper builds on empirical evidence gathered from 190 responses by Croatian food retailers to a self-administered survey. The identified relationships in the conceptual model are tested using partial least squares structural equation modeling.FindingsThe results reveal a positive relation between green in-store activities and GSCM in food retailing regarding environmental and economic performance. The relevance of these relationships accrues from the positive association between GSCM and food retailers’ environmental performance, which in turn drives economic performance. It is noteworthy that green supply chain practices drive environmental and then also economic performance.Research limitations/implicationsThe study extends the application of GSCM to retailing and, therefore, broadens its scope. However, the data collected are based on one country and, thus, should be extended to assess the impact of green retailing practices in the supply chain on environmental and economic performance in other countries.Originality/valueThis study, to the best of the authors’ knowledge, is the first empirical analysis on the relationship between green in-store activities and GSCM in the context of food retail. This important link to customers has rarely been explored. Further, the representative sample of food retailers in Croatia is unique as generally data from Central and Eastern European countries are still rare. Finally, the operationalization of GSCM practices into three constructs as green logistics, green purchasing and cooperation with suppliers’ offers conceptual contributions to the GSCM field.

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