Environmental product declaration promotion in Brazil: SWOT analysis and strategies

Abstract

Environmental Product Declaration (EPD) and EPD-like demands have been gaining importance, particularly due to the release of Product Environmental Footprint by the European Union (EU). EPDs could be demanded in international trade, potentially creating a technical trade barrier for emerging economy countries. Thus, those countries should evaluate their readiness to successfully meet this demand. In this sense, this paper aims to analyse and propose strategies for EPD promotion in Brazil. Brazil's situation regarding life cycle assessment (LCA) and EPD development was analysed considering its business, academic, public policy and consumers contexts. In addition, an analysis of the strengths, weaknesses, opportunities and threats (SWOT) was elaborated based on interviews with EPD stakeholders in the country. These allowed some strategies to be proposed considering the principle of connecting strengths and opportunities, compensating for weaknesses and neutralizing threats. The results showed that Brazil has a technical and institutional context that enables EPD growth due to the initial stage of LCA database, EPD programs, stakeholders' engagement, and availability of experts. However, in general, these aspects aren't in an adequate level for successful EPD promotion. There is still a large path for EPD understanding and life cycle data availability. Besides, financial and technical restriction, especially considering small and medium-sized enterprises (SMEs), present structural barriers. Nevertheless, by promoting EPD, Brazil could have gains in terms of credibility, access to global markets and environmental awareness. The opposite could happen if the country doesn't seize these opportunities. Furthermore, to influence Product Category Rule (PCR) definitions was said to be a key opportunity to avoid rules that disregard Brazilian singularities. Strategies for EPD promotion should focus on sensitizing and engaging different stakeholders in strategic sectors (civil construction, paper and pulp, coffee, ingredients derived from soya and livestock), enhancing technical capacities and life cycle data generation, and strengthening EPD programs to boost the Brazilian internal market and PCR development. Brazilian institutions should be encouraged to follow international discussions on EPD and internalize them, fostering sustainable production and consumption in the country.