Abstract

Purpose: Research on factors affecting the development of green banking and green economy in Vietnam. The authors proposed policy implications that contribute to developing green banking and green economy in Vietnam based on the research results. Theoretical framework: Applied theoretical foundations and research model. In this part, the authors present the theoretical basis of green banking and green economy; as domestic and foreign studies related to green banking development, thereby building research models and developing research hypotheses. Method/design/approach: In research methods, the authors presented research methods such as qualitative research, preliminary quantitative research, and formal quantitative research. These methods are expressed through the research process and scale adjustment to test the research hypotheses. Besides, the authors continue to collect data for the official quantitative research method. This data is collected through a questionnaire survey of about 900 officers and employees of 15 commercial banks in five provinces and the city of Vietnam. Results and conclusion: The research results suggest some policy implications and recommendations to promote green banking development toward sustainable economic development in the long term. Many countries worldwide, including Vietnam, have chosen to develop green banking development and green economy. Research implications: Helping bank leaders assess the awareness and concern of bank staff about green banking and customers' understanding, needs, and desires for green services. Finally, banks design green banking products and services in line with the requirements of customers and the green economy.

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