Abstract
Sustainable cities strive for balance in environmental health, economic vitality and social equity through efficient and resilient urban planning. Crucial to this balance, sustainable transportation systems reduce carbon emissions, ease traffic congestion and promote clean energy. Among various sustainable transportation options, e-hailing has gained global popularity, offering convenient rides through smartphone apps. This quantitative research focuses on exploring the usage patterns of e-hailing services among university students at the main campus of Universiti Sains Malaysia. A total of 392 university students were surveyed using stratified random sampling, and SPSS analysis revealed a moderate positive correlation between attitudes towards e-hailing and satisfaction with safety, price, convenience and availability. Furthermore, regression analysis confirmed significant relationships between attitude and satisfaction levels. By investigating how travel behaviour patterns and attitudes towards e-hailing influence student satisfaction, the study aims to understand e-hailing’s role as an alternative mode of transportation in enhancing overall transportation service satisfaction. These insights offer valuable guidance for transport planners, e-hailing companies and university administrations seeking to improve transportation options and student satisfaction.
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