ENVIRONMENTAL MODEL OF ENTREPRENEURSHIP IN THE SUSTAINABLE DEVELOPMENT FUNCTION WITH GLOBALIZATION CONDITIONS

Abstract

In the conditions of the global economic crisis, technical and technological and social changes, entrepreneurship is imposed as a counterbalance to globalization, due to uncertain market factors and destabilized national economies. One of the world's socioeconomic side effects is global solidarity: a way of thinking about society and the environment that makes ecology along with small and medium-sized enterprises the main parameters of economic reforms on a global scale. Bearing in mind that entrepreneurship represents a specific, tangible approach to making profit in terms of observing and exploiting business opportunities in the market, dictated by innovative, technological and social conditions, companies around the world, and at the level of development strategies of government governments, implement the concept of sustainable development into their business plans , focusing not only on financial gain, but also on the social aspect of having a positive impact on society. The ecological dimension of sustainable development relates primarily to the broader notion of profit making: the ability of society to change for the better in the fields of employment, education, recycling and cultural activities. Companies based on ecological principles are now called sustainable / ecological enterprises, and an economy based on the study of environmental resources for environmental economies. However, the education itself and the development of ethics on the environment in the environment are largely hampered by the development of ecological entrepreneurship, since the destruction of the Earth's ecosystems is not provable with sufficient scientific truth, and on the other hand, global NGOs constantly point to the advantage of an ecological business model as an investment asset because the environmental problem global, and therefore allows for international cooperation, while ecological companies create value in the same way as ecosystems: not producing waste or wasting unsustainable resources.