Abstract
The environmental issues and quality of life in the Republic of Serbia are starting to take place that deserve a long time ago. The right to a healthy environment and the availability of information concerning the environment that are guaranteed by the Constitution and the Aarhus Convention belong to the fundamental human rights, now widely accepted in the world and in our country. This approach to 'democratization' in the field of environmental issues means and includes media in the broadest sense in order to justify their social role and justification. Awareness of the necessity of preserving the environment has long been present in conscientious, but few workmen of 'fourth estate'. The third millennium of our civilization, calls out and gathers in a mission the science and profession, but especially the media, because their influence is the fastest and most pervasive. In this front are included the public services (Radio-Television of Serbia and Radio-Television of Vojvodina; RTS and RTV) first called to inform, popularize, teach and spread awareness about the alarming situation and environmental issues in the Republic of Serbia and in the world as a whole, in order to enhance the motivation to improve further information and specialist media education in this field. This paper analyzes the specific practices of Novi Sad Television broadcasting, in the last decade in the context of the issues related to the environment and media coverage.
Highlights
The environmental issues and quality of life in the Republic of Serbia are starting to take place that deserve a long time ago
Zelena patrola na delu (TV B92 Info) - podizanje nivoa informisanosti javnosti i grañana o problemima zagañenja životne sredine; ohrabrivanje grañana na aktivizam i angažovan odnos kada su u pitanju navedeni problemi na lokalnom i globalnom nivou; autori Ruža Helać, Andor Luhović i saradnici; na B92 emitovanje prvog petka u mesecu u 20,30h i još na 70-tak lokalnih i regionalnih TV stanica u Srbiji i van nje;
Prvi elementi se uvek odnose na izbor sadržaja, odnosno tema koje će biti zastupljene
Summary
Kada je reč o medijskoj pokrivenosti, valjalo bi najpre imati na umu teoriju masovnih medija i kategorizaciju istih, koju je postavio kanadski autor Maršal Makluan [5]. Mediji kao produžeci naših čula, imaju visok ili nizak stepen odreñenosti, pasiviziraju ili aktiviraju publiku. Slično tome i tretman tema o ekologiji, o svim pitanjima životne sredine, može se pokazati kao visok ili nizak aktivizam, zavisno od izbora medija i razvojne politike. To se upravo potvrñuje na temama iz oblasti zaštite životne sredine i ekologije kao apstraktnog pojma, tako što su u poslednjoj deceniji XX veka bile smeštane u domen hobija zaljubljenika prirode. Trebali bi da ih primenjuju kada su u pitanju ove teme, a ne da se ponašaju kao da imaju rezervnu planetu. Teorije iz oblasti komunikologije koje se bave sistematičnom argumentaciom u korist jednog ili drugog medija, ovde su nam poslužile kao pokazatelj moći i mogućnosti, ali ćemo se najpre pozabaviti celokupnom pokrivenošću na medijskom nebu, odnosno prisutnosti u masovnim medijima kod nas i u svetu
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