Abstract
Green marketing has emerged as a vital strategy for businesses aiming to address environmental concerns and promote sustainable practices. This article explores the environmental impact of green marketing in the present world, focusing on its effectiveness in promoting eco-friendly products, consumer behavior, and corporate sustainability initiatives. Through a review of literature, we analyze ten scholarly articles that shed light on the challenges, opportunities, and potential of green marketing. The research emphasizes the significance of transparent communication, consumer awareness, and regulatory support in harnessing green marketing for positive environmental outcomes. Furthermore, the article discusses the role of businesses, policymakers, and consumers in creating a greener future through sustainable marketing practices.
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