Abstract
Damage to mangrove forests and abrasion are the main problems on the coast of the Bengkalis Regency. Conservation of mangrove forests by making community-based ecotourism is the best solution to this problem. This paper aims to explain the environmental communication model in the development of mangrove ecotourism. This research use d a qualitative method with case studie s. The results showed that e nvironmental communication is an essential component in the successful development of mangrove ecotourism. E nvironmental communication planning had at least four stages, namely problem analysis, audience analysis, and goal setting; selection of communication channel and media; message development and media production; and implementation accompanied by evaluation. The model of environmental communication in the development of mangrove ecotourism in Bengkalis Regency was carried out by empowering community groups based on deliberation and mutual cooperation . Environmental communication must be integrated and managed creatively by using various communication methods and channels.
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