Abstract
“No Impact Man” (NIM) Colin Beavan attracted international media attention and a good deal of criticism for his year-long experiment attempting to live making zero net impact on the environment. Whereas Beavan's critics dismissed the project as a mere publicity stunt, this essay reads the NIM blog, book, and documentary film as a compelling performance of green identity in the comic frame. This performance—which links private consumption to ecology and community, and emphasizes flaws, foibles, humor and humility—offers an appealing invitation to engage in both individual and collective action. I argue that comedy is a useful rhetorical tool for addressing global warming, as it enables us to see ourselves not as helpless victims in a tragic doomsday scenario, but as imperfect actors who are both guilty contributors to the problem and agents responsible for its amelioration.
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