Abstract
The purpose of this article is to describe a new coding and data analysis method for qualitative and evaluation researchers. We label this method Environmental Coding, an adaptation of Schmieder-Ramirez and Mallette’s (2007) text, The SPELIT Power Matrix: Untangling the Organizational Environment With the SPELIT Leadership Tool, into the frameworks for qualitative data analysis outlined in Saldaña’s (2016) The Coding Manual for Qualitative Researchers. Environmental Coding employs an eclectic combination of coding approaches in hermeneutic cycles to generate a multidimensional analysis of an environment’s culture and its drivers. This article uses one of Donald Trump’s initial candidate speeches for the 2016 U.S. presidential campaign to illustrate Environmental Coding in action.
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