Environmental awareness and intention to reduce food waste among urban people

Abstract

Environmental issues and food waste are still crucial issues today. Indonesia, which is still facing problems of food security and stunting, is reported to be ranked second in the world as a contributor to food waste. This study aimed to measure the level of environmental awareness and intention to reduce food waste among urban people in Indonesia. One thousand ninety-eight samples were collected from five major provincial cities: Jakarta, Bandung, Semarang, Yogyakarta, and Surabaya. The results show that environmental awareness and intention to reduce food waste are already high. The results also prove that the effect of environmental awareness on the intention to reduce food waste is positive and significant. The limitation of the report in this paper does not include actual behavior to see whether high environmental awareness and intention to reduce food waste automatically creates actual behavior to reduce food waste. The actual behavior to reduce food waste in Indonesia is still concerning. So the recommendation for future research is to include actual behavior to reduce food waste in the research model..