Abstract
The aim of the study is to understand the behaviour of the customer in the state of Maharashtra which is one of the most developed states of India. The study is being carried out to understand the customer awareness on environment friendly car (EFC). The objective of the study is to understand the awareness levels and create awareness of the EFC so that the efforts of the manufacturing the green car will be achieved. SPSS version 17.0 has been used for analysis of the data. 500 respondents have been asked to fill in a questionnaire. The study has been done keeping in mind age group and the geographical area of the respondents. With reference to the age group, it is observed that there is no significant difference in the awareness levels but with reference to the geography, it is observed that there is a significant difference in the awareness levels with reference to the EFC.
Highlights
The Indian automotive industry is witnessing a trend of volume growth, which has been defying all seasonality trends of the past
The volume growth (Pandey, 2010) of the industry as on Sep 2010 has been around 26% with the passenger car segment growing at the rate of 34% approx. and commercial vehicle segment growing at 45% approximately leading the way
The results of study indicate that there is no significant difference in the awareness of the respondents for environment friendly car with reference to the two age groups which was considered in the research
Summary
The Indian automotive industry is witnessing a trend of volume growth, which has been defying all seasonality trends of the past This is reflecting the structural change in customer patterns driven by the strong economic performance adding strength to the income levels of the urban as well as rural customers. Terms like "Green Car" and "Environmental friendly car” appear frequently in the press. This is one sector of the industry which takes care into account everything right from the idea generation to customer delight. It includes the production process, the raw material, the consumption and the disposal. Terms like green marketing and green customer have evolved and a lot of work is being done to understand the awareness levels of the customer, their attitudes towards the green products and their willingness to accept and pay a premium for the green car or green product
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
