Environment and blue tourism: Moving towards sustainability—6th maritime tourism observatory for Skyros Island

Abstract

Ports are some of the most significant entry points for Greek tourism investments and can be characterized as “development tools” for the country, both at the local and national level. The blue economy is a recent example of economic development, globally promoted as a way to achieve sustainability in maritime and coastal areas. Linaria Port has been accredited by the United Nations as a “The blue port with a shade of green,” constituting an environmentally sustainable community capable of promoting responsible environmental behavior both within the local community and among tourists. The port has been highly competitive in achieving high sustainability standards and mainly operates in ways that complement environmental quality. It has presented innovative, competitive, and sustainable solutions since 2010. This research aimed to collect primary and secondary data on tourist preferences to evaluate these services. Evaluation was conducted through anonymous questionnaires divided into two parts: the first part concerned the tourist profile, and the second part concerned tourists’ opinions on the services and facilities of the Port and the island. In the evaluation of the port, 91% of respondents rated the marina positively compared to other ports in the country, while 77% ranked the port of Skyros in a good position compared to other European or international ports. The overall quality of the tourist product was positively evaluated at 89%, while 90% of visitors were generally satisfied with the overall services offered. Moreover, 95% would return to Skyros within the next years.