Abstract
The paper describes the entry behaviour of diversifying Firms in the German manufacturing sector. The econometric analysis leads to the result that firms enter new markets if (1) the expected rate of return is higher than in other comparable markets, (2) the market is growing, and (3) the accumulated know-how can be transferred profitably to the new market. The incentive to enter other markets will be reduced by entry barriers like economies of scale, product differentiation, and market risk. It is interesting to note that if the market provides room for all firms, then entry deterrence strategies are less likely to be adopted by incumbent firms.
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