Abstract
Preface Part I. Introduction to Entrepreneurship and Intrapreneurship 1. Entrepreneurship and the Entrepreneur 2. Corporate Entrepreneurship and Intrapreneurship 3. Feasibility Analysis and Venture Evaluation: Putting It All Together in a Business Plan 4. Venture Success Framework: Overall Success Requirements Part II. Venture Initiation 5. Venture Idea Sources and Opportunities: Can We Make a Value Concept Niche for the Customer? Why Buy? 6. Venture Strategic Market Targeting, Management, and Planning: Can We Sell in a Demand-Driven Strategic Opportunity Target Market? Who Buys, How Many, When, How, Where? 7. Venture Financial Analysis and Return Projections: Can We Profit? 8. Venture Financial Needs: Personal Investment and Additional Funding Needs: Can We Commit? 9. Venture Infrastructure: Product/Service and Marketing Considerations: Can We Plan the Product and Marketing Infrastructure? 10. Venture Infrastructure: Organizational and Operational Considerations: Can We Plan the Organizational and Operational Infrastructure? 11. Venture Infrastructure: Legal Considerations: Can We Plan the Legal Infrastructure? Part III. Venture Management 12. Venture Ability to Execute: Organizing, Staffing, and Management Considerations: Can We Execute the Management and Leadership of People? 13. Venture Ability to Execute: Financial Management Considerations: Can We Execute the Management and Control of Money? Part IV. Venture Development 14. Venture Growth Management and Development: Can We Grow? 15. Venture International Growth Management: Can We Grow Internationally? Epilogue Appendixes Appendix A. Definitions of International Trade Terms Appendix B. Financial Analysis Essentials
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