Abstract
The Malaysian Government has implemented various policies and initiatives to develop rural entrepreneurs, such as the center of economic growth has been established in rural areas since the 1980s in Malaysia. The objective of the center of economic growth is to develop marginalized areas and re-distribute the income of rural people in tandem with the progress made in urban areas. Therefore, this article discusses the role of South East Johor Development Authority (KEJORA) as a region of economic development to develop rural entrepreneurs in Malaysia. The article initially explains about rural entrepreneurs and economic development areas in Malaysia, and also explains about KEJORA. In addition, the article also discusses the quality of entrepreneurship, the indicators and the determinants of entrepreneurial success. Finally, the articles discuss the programs implemented by KEJORA. The article summarizes the roles and the benefits of center of economic growth areas such as KEJORA in emerging rural entrepreneurs.
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