Entrepreneurship Problems and its remedies for Rural Villages in India

Abstract

India’s most of the population lives in rural villages, approximately 73% (SandeepSaxena) of the population held up with agriculture and associated works as their main stream of income resources. The Countries economic development and financial growth fundamentally depends on the rural area and their living standards of rural population. Entrepreneurship in rural areas is one of the utmost important initiate towards economic development of county and its constituencies. Rural Entrepreneurship facilitates to uses the scarce resources in most effective manner thus increasing profits and rural livelihood. Due to lack of educational knowledge gap most of the rural entrepreneurs are unaware of the innovative development techniques and modern marketing methods etc. The main problem faced by rural entrepreneurs is raw materials and financial investments. Commonly rural entrepreneurs face the strange problems like, lack of training and development programs, fear of risk, and lack of experience in business, illiteracy, limited market scope and competition from the city entrepreneurs.