Entrepreneurship Orientation, Eco-innovation, Information and Communication Technology (ICT) Learning Adoption Capability: A case Study of Food SME’s in Central Java, Indonesia

Vincent Didiek Wiet Aryanto,Yohan Wismantoro,Kunio Kondo,Pulung Nurtantyo Andono,R Hendroko Setyobudi,A Winaya,O Anne,J Burlakovs,M Mel

doi:10.1051/e3sconf/202122600046

Vincent Didiek Wiet Aryanto, Yohan Wismantoro + Show 7 more

Open Access

https://doi.org/10.1051/e3sconf/202122600046

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Abstract

This study aimed to investigate the entrepreneurship orientation among the Central Java’s food small and medium enterprises (SMEs) and its impact on their marketing performance, the business method through eco-innovation. This study also employed eco-innovation and Information and Communication Technology (ICT) learning adoption capability. The respondents of this study were withdrawn purposely from food industries located in Central Java. The location of the study was in Surakarta, Salatiga, Semarang and Kudus. The time frame of the study was from January 2019 to July 2019. The software of SEM version 23 (Structural Equation Modelling) was utilized to test the hypotheses. The findings revealed that all the hypotheses (entrepreneurship orientation, ecoinnovation and ICT learning adoption capability) have significant impact on marketing performance.

Highlights

Previous studies revealed that there are relationships between entrepreneurship orientation and marketing performance, those connections are moderated by green company or ecoinnovation performance [1, 2]
Analysis of the full structural model was undertaken by using SEM-AMOS version 23, H1 mentioned the relationship between entrepreneurship orientation and eco-innovation, the result showed that cr = 2.182 and probability is 0.46
H3 mentioned the relationship between Information and Communication Technology (ICT) learning adoption capability and eco-innovation, the result showed that cr = 3.094 and probability is 0.02

Summary

Introduction

Previous studies revealed that there are relationships between entrepreneurship orientation and marketing performance, those connections are moderated by green company or ecoinnovation performance [1, 2]. Some studies reveal that entrepreneurship orientation does not have a relationship with the company performance and marketing performance [3, 4]. This study proposed eco-innovation to mediate between entrepreneurship orientation and marketing performance. Entrepreneurship orientation incorporates cultural development, new product and service development, technological advancement and green business issues [1, 9]. Entrepreneurship orientation does deal with the individual entrepreneur per se, and deals with the business environment influencing the entrepreneurs

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