Abstract
Within the framework of this article, the authors analyze the following areas of entrepreneurial activity in sports industry: sports and health services, including fitness clubs, sports clubs, schools and academies; managing the competitions (leagues); corporate sports; media resources; bookmakers, e-sports. As part of the work, positive examples of entrepreneurship in sports industry were noted, as well as the role, interests and tasks of the state. The directions of innovative development within each of the identified blocks are considered separately. The authors also systematized support measures for development entrepreneurship (small and medium enterprises – SME) and identified its features for the sports industry. Following directions for further research are proposed: analysis of individual markets for entrepreneurship in the sports industry; development and testing of methods for assessing the effectiveness of support measures for SME in sports industry; development of professional training of entrepreneurs for the sports industry.
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