Abstract
This paper seeks to research and portray how business behavior of UMKM with diversity type of entrepreneurial in cultural environment in Semarang. Entrepreneurial was given of empowerment from Government by means of the training with the purpose to create independence entrepreneurship with emphasize potential entrepreneurship. Entrepreneurs open the opportunity of economic and employment to alleviate property. It’s not just economy, entrepreneurship UMKM had a principles that are applied, such as hard-work, be patient, priority to quality of product, and teach how to sharing with others. That principles brings cultural behavior in entrepreneurship spirit. Data collection methods in this paper consists of primary data by interviews with entrepreneurship of UMKM, and secondary data, by books, publication journal, government policy, and digital newspaper. This research wants to portray the benefits that entrepreneurship of UMKM is not only centered on economic, but for cultural environment to be principles from entrepreneurship of UMKM.
Highlights
Usaha Mikro, Kecil dan Menengah (UMKM) in Semarang become aim for entrepreneurship to open the opportunity and provide the employment
UMKM Empowerment is in government policy paragraph 1 clause 8 about general requirements that empowerment carried out by government is developing UMKM entrepreneurship able to independent business and be able to compete [3]
Informant election determined by variation products which can be represent kind of UMKM in Semarang, with the expectation of representing entrepreneurial activities that exist in the types, the represent can’t be said as a whole entrepreneurship
Summary
Usaha Mikro, Kecil dan Menengah (UMKM) in Semarang become aim for entrepreneurship to open the opportunity and provide the employment. Based on Government Policy number 20 of 2008 about Semarang UMKM and be participate in UMKM potential in community to alleviate poverty [1]. It is aim at increase Semarang economic potential and attract tourists by offering local products. The strategy carried out by UMKM entrepreneurial with marketing the products with portray the cultural characteristic of Semarang as economic selling value. This strategy must be accompanied with use of eco-packaging material. Local cultural values that have local-knowledge and are the maintained by the community (Jepara carving) provide to increasing entrepreneurial desires [9]
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