Abstract
The Buddhist Kingdom of Bhutan enjoys global fame for its pursuit of GNH (Gross National Happiness) as an alternative model of development. An increase in youth unemployment has made it look at entrepreneurship as a possible solution. What would entrepreneurship education look like in a context where policies and culture promote simple living and contentment, are cautious with regard to cultural change, and seek to constrain wealth accumulation of private sector entrepreneurs? This essay offers a number of suggestions for entrepreneurship education guided by GNH principles in the service of “Gross National Happiness entrepreneurship”. The essay concludes by discussing what Western cultures can learn from GNH infused entrepreneurship education.
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