Abstract

The main objective of this study is to describe the characteristics of Cameroonian entrepreneurs. Using a descriptive research design, the study collected 150 questionnaires through the purposive and referral (snowball) sampling techniques. Descriptive statistics was used to analyse and present collected data. The result of the study reveals that most Cameroonian entrepreneurs are dominantly Optimistic in nature and have a fighting spirit to see that their ventures survive and grow in the midst of the many challenges that surround them such as disturbance from local council agents and taxation agents, high taxes, inflation, the socio-political crisis, unsafety, power outages, lack of subventions, bad roads. They are also hardworking, generous, trustworthy, gentlemanly, sceptical, ambitious, risk bearers, confident, customer service providers, determined, discrete, dynamic, focused, goal getters, innovative, motivated, profit conscious, realistic, self-confident, strategic, time conscious, visionary. It can also be concluded that the majority of entrepreneurs in Cameroon are below forty-two (42) years, they are mostly male, married, have at least a Bachelor degree, schooled in government schools, are not very bold about their political affiliations and are not very inclined to the practice of their traditions.

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