Abstract

In this study, the researcher makes the efforts to examine impact of relationship marketing strategies followed The purpose of the paper is to highlight the prospects and challenges of entreprunership development programs of Nepalese microfinance institutions (MFIs) and their sustainability. Descriptive research design has adopted in the study based on review of best practices. Micro entrepruners are those types of members of microfinance who are graduated from microfinance. Nepalese MFIs faced a numbers of challenges for entrepreneurship development (EDs). Finding shows that unskilled human resources, low technical knowledge, financial constraints and poor financial literacy are main constraints of Nepalese MFIs for entrepreneurship development. Conclusion from the study is drawn that entrepreneurship development directly affects viability and sustainability of microfinance institutions (MFIs) through scale of loan disbursement, saving mobilization, profitability for further investment, business development, market analysis and complying with all rules and regulations provided by regulatory authority. The findings of the study might be applicable to the BFIs, MFIs, regulatory authorities, SMEs analyst, entrupruner and planners.

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