Abstract
Three dimensions are proposed as a conceptual framework for entrepreneurship education: context, behaviours and process. Entrepreneurship educators have focussed more on the behaviours of entrepreneurs and less on the process of entrepreneurship. In doing so, they have also tended to avoid challenging the context of other disciplines such as marketing. If however we examine important aspects of marketing through the behaviours of entrepreneurs, we find that they do not conform to the standard concepts of marketing as portrayed in widely used learning materials. The increasingly well travelled i?½pragmatici?½ road, which encourages the development of enterprising behaviours ands kills, is contrasted with the less travelled i?½conceptuali?½ road, where our understanding of the phenomenon of entrepreneurship in contexts such as marketing, is challenged and explained. We suggest that unlike the poeti?½s i?½travelleri?½ i?½ who cannot take both roads entrepreneurship education can benefit most by reaching the fork in the road and taking it.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Entrepreneurship and Innovation Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
