Entrepreneurial University: Catalyst for Regional Sustainable Development

Gabriel Brătucu,Radu Constantin Lixăndroiu,Ioana Bianca Chițu,Cristinel Petrișor Constantin,Adrian Trifan,Alina Simona Tecău

doi:10.3390/su12104151

Gabriel Brătucu, Radu Constantin Lixăndroiu + Show 4 more

Open Access

https://doi.org/10.3390/su12104151

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Journal: Sustainability	Publication Date: May 19, 2020
Citations: 7	License type: CC BY 4.0

Affiliation: Transylvania University of Brașov

Abstract

The purpose of this paper was to identify collaboration opportunities between one of the most important universities in Romania and companies with production activity within the development region in which this university operates. In order to attain this goal, a survey was conducted to identify the needs of consultancy, expertise, and services for companies that operate in the Centru Development Region of Romania (RO12) and to evaluate the extent to which they are interested in cooperation with Transilvania University of Brasov. In this respect, 3506 companies were included in a panel and their managers were invited to take part in the survey. Finally, a sample of 457 companies was obtained. According to the survey results, the most used consulting services by these companies were the economic and financial ones, but the percentage of companies that have benefited from these services is low. The percentage of interviewed companies that have benefited so far from the consultancy offered by Transilvania University of Brasov is much lower (3.9%). Starting from the research results we proposed an entrepreneurial pilot model for online data analysis, based on the Tableau Public v. 2019.3 software, meant to help companies to do better promotion in order to develop their markets.

Highlights

Education, research, and society must combine their efforts to address sustainability issues [1]
The principles of sustainable development of universities and the need for them to play an important role in regional development require a close relationship with the economic environment [3,4,5,6,7,8,9]
Regarding the first issues addressed in the paper, sustainable development of universities, we consider that Transilvania University of Brasov has taken important actions to become the first sustainable university in Romania, in accordance with existing models in the literature [3]

Summary

Introduction

A sustainable university must have efficient management, address issues of the environment and sustainable resources, have a policy of social responsibility, and apply the principles of sustainability in both research and education. Sustainability principles can be more integrated into a higher education institution if they are evaluated by the same system as academic performance [3]. Such principles should address managing relations with stakeholders to achieve common economic, social, and environmental objectives [4]. Universities have an important role in regional development [5,6,7,8,9,10] and a sustainable partnership between universities and business environment brings benefits to all partners [11]

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