Abstract
WAI-SUM SIU IS A LECTURER IN THE department of marketing at Hong Kong Baptist College, Kowloon, Kong Kong. Research studies into entrepreneurial typology have proliferated but fundamental problems still exist. This paper reviews problems encountered in entrepreneurial categorisation and suggests a research strategy to overcome those barriers. Owner managers in China are selected as an illustration for the usefulness of this proposed research strategy. Based on in-depth interviews with 30 private entrepreneurs in China, a typology of Chinese entrepreneurs is identified. They are 'senior citizen', 'workaholic', 'swinger', 'idealistic', and 'high flyer'. The evidence of this paper reveals that a combination of qualitative data processing skills and quantitative datas analytical methods is a viable route of identifying entrepreneurial typology and is useful in entrepreneurial research.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Small Business Journal: Researching Entrepreneurship
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
