Entrepreneurial Success Perception on Business Sustainability for Micro Small Medium Entrepresis (MSME’s) in Wetlands

Abstract

This study aims at examining the Entrepreneurial Success Perception (ESP) of Micro Small Medium Entrepresis (MSMEs) in Wetlands, and its role in the sustainability of MSME business based on fulfillment of lower level needs in Maslow's motivation theory. The study also seeks to understand the perceptions of MSME entrepreneurs about the success of their businesses in order to maintain them business. This study seeks to explore the phenomenon of continuing business although business indicators in general tend to be less explicit to observe. Data for this study was collected from 35 key informants whose willingness was based on snowball sampling and by observing as passive participants, semi-structured interviews, and with the help of open and closed question instruments. This research prioritized the emic perspective - with full attention to key informant perceptions. Miles and Huberman's phenomenological approach was used in this study. It was found that perceptions on entrepreneurial success for MSMEs in Wetlands affect persistence to maintain the continuity of MSME businesses in Handil Bhakti Barito Kuala region.