Entrepreneurial Success Measures and Factors for Sustainable Entrepreneurship

Abstract

Entrepreneurship has become an important component for the development of productivity and economic growth. The contribution of the entrepreneurship and Small and Medium Enterprises (SMEs) to the economy has attracted the attention of researchers and policy makers in both developed and transition economies. With this in consideration, based on the literature review, the authors have tried to explore and summarize criteria of entrepreneurship success measure. Understanding of these success measures will help organizations to adopt appropriate implementation strategies leading to success of entrepreneurship and SMEs. This article also presents a review of some popular models of entrepreneurship and SME success. An attempt is made here to highlight the factors consider in various models. Based on the factors identified authors have developed conceptual study model which will ultimately help to understand unique characteristics of the model.