Abstract
This study draws upon interview data and a grounded theoretical methodology to explore entrepreneurial social identity management. Interviews were conducted with forty-three entrepreneurs in several U.S. cities. The women and men discussed past conversations with (non)entrepreneurs, with foci on self- and other stereotyping, associated language use, prototypicality, and motivation. Open and axial coding of the interview content revealed a new model of entrepreneurial social identity management. The model’s implications for understanding entrepreneurs’ social identity and motivation were discussed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
