Abstract
AbstractThis paper explores how entrepreneurs engage in prototyping as part of the venture development process. We conduct a qualitative field study of 156 instances of prototyping across eight venture development processes. From a theoretical perspective, we build on alternative and complementary views of entrepreneurial action and their implicit modes of prototyping, emphasizing experimentation and transformation. Our findings identify three important themes in the prototyping process. These include purposes where the entrepreneurs use prototyping for either flexible experimentation or directed transformation. Further, the entrepreneurs predominantly engage in prototype recycling and skills bricolage when prototyping. Accordingly, the studied entrepreneurs carefully navigate purpose and resource investments in prototyping, making extensive use of their existing resource base of skills and prototypes. After noting the positive aspects of prototyping, we also discuss the potentially destructive outcomes of misapplied prototyping in the form of prototyping myopia and problematic path dependencies of the different ways of prototyping.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.