Entrepreneurial Pivoting: Theoretical Frontiers and Practical Implications

Abstract

This Symposium examines the emerging phenomenon of entrepreneurial pivoting through the lenses of key theoretical perspectives. While pivoting is often considered ubiquitous among new ventures, scholarly research on this topic is still nascent. This Symposium seeks to bridge this gap by shedding light on the major theoretical frontiers in entrepreneurial pivoting research. To this end, the Symposium will bring together leading scholars who will reflect on the state of entrepreneurial pivoting research and its implications for stakeholders from different theoretical perspectives (e.g. institutional theory, organizational learning, nonmarket strategy, design theory, stakeholder cognition, and new market emergence). The symposium will start with an introduction of pivoting research, and then will feature insights from each of the panelists, followed by an integrative discussion and Q&A session. The Symposium intends to equip participants with an understanding of the pivoting phenomenon, key theoretical approaches to studying pivoting, and promising opportunities for developing theory by advancing the theoretical frontiers of entrepreneurial pivoting research.