Abstract
Within entrepreneurship, motivation describes the psychological investment geared towards attaining a set business goal. Indeed, motivation is an essential component in the transportation business. Given the increasing disregard for traffic safety associated with the transportation business in Nigeria, research must explore the relevant variables that could correlate the behavior of motorists towards traffic safety. Thus, the purpose of the present study is to examine entrepreneurial motivation as a factor that could account for the variation in attitudes towards traffic safety among minibus drivers in the Anambra State of Nigeria. One hundred and thirteen minibus operators operating in different locations in the state were recruited for the study. The participants comprised males within the age range of 20 to 45 years with about one year of driving experience. They completed a self-report measure of the Attitude towards Safe Driving Scale (ASDS) and the entrepreneurial motivation questionnaire. The simple regression analysis conducted on the data revealed that entrepreneurial motivation statistically significantly predicted attitudes towards traffic safety. Thus, the study concluded that entrepreneurial motivation is an essential determinant of drivers attitudes towards traffic safety.
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